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Welcome to:
The MAGIC Lab for magicians

We are inviting magicians to participate in our studies on magic.  Scroll down to directly take part in a short survey and participate in our study on magicians' assumptions.

You can also subscribe to be alerted when we have new experiments and need answers and/or help from magicians, to advance the science of magic. 

Alice and Gustav have released a brand new book on the Psychology of Magic: From Lab to Stage!



Want to participate in the psychology of magic?
Subscribe here!

*By entering your email you agree to be contacted to participate in future studies on the psychology of magic (and this only!)

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About us

Scientists, magicians, psychologists. 

This is your Team section. It's a great place to introduce your team and talk about what makes it special, such as your culture or work philosophy. Don't be afraid to illustrate personality and character to help users connect with your team.

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