Gustav Kuhn
Born in Switzerland, Gustav Kuhn discovered his love for magic at the age of 13, dedicating much of his teenage years to mastering the art of illusion and deception. At 19, he moved to London to pursue his dream of becoming a professional magician. However, his path took an unexpected turn when he discovered a deep interest in psychology. This fascination led him to study psychology at Sussex University, and by the end of his PhD, he realized a powerful connection between magic and the mind.
With a unique background that merges science and magic, Gustav began to bridge these two worlds, establishing a new field: the Science of Magic. His work was recognized with a prestigious Wolfson Research Fellowship at the University of Durham, where he developed this emerging field. Throughout his career, he held academic positions at Brunel University, Goldsmiths, University of London, and Harvard Medical School, further cementing his expertise.
Now an Associate Professor of Psychology at the University of Plymouth and the Director of the MAGIC Lab Gustav is a leading figure in the Science of Magic. He is also the founding member and president of the Science of Magic Association. With two acclaimed books on the psychology of magic under his belt, Gustav Kuhn continues to be a sought-after speaker, delivering keynote addresses that explore the fascinating interplay between magic and the mind.
Books
Experiencing the Impossible: The Science of Magic by MIT Press
The Psychology of Magic: From Lab to Stage by Vanishing Inc
Public Profiles